Commercial videos are a powerful tool for businesses to market their products, services, and brands. If you want to offer commercial video production as a service, here’s a detailed business plan to help you scale Rajlav Animation & VFX in this domain.
1. Types of Commercial Videos You Can Create
🎥 TV & Digital Advertisements
Who needs it? Brands, startups, corporations, ad agencies
Example: High-end TV commercials like Coca-Cola, Apple, or Nike ads
Production Style: Live-action, CGI, cinematic storytelling
🎞 Social Media Ads & Reels
Who needs it? E-commerce brands, influencers, digital marketers
Example: Instagram Reels, TikTok ads, Facebook video ads
Production Style: Short-form, engaging, mobile-optimized
🛍 Product Promo & Launch Videos
Who needs it? Tech companies, beauty brands, fitness brands
Example: Apple’s iPhone launch videos, luxury watch promos
Production Style: 3D product animation, lifestyle-driven marketing
📈 Corporate Branding & Business Promo Videos
Who needs it? Small businesses, startups, enterprises
Example: “About Us” videos, company culture highlights
Production Style: Professional live-action with motion graphics
🎬 Explainer & Animated Commercials
Who needs it? SaaS companies, fintech, education, healthcare
Example: Whiteboard animations, animated brand explainers
Production Style: 2D/3D animation, character-driven storytelling
📦 E-commerce & Dropshipping Ads
Who needs it? Shopify stores, Amazon sellers, online brands
Example: Short, snappy product showcases for Facebook & Google Ads
Production Style: Fast-paced, engaging, text-overlay driven
🍽 Food & Beverage Commercials
Who needs it? Restaurants, beverage brands, FMCG companies
Example: High-end McDonald’s burger commercials
Production Style: Slow-motion food shots, high-end cinematography
🚗 Automotive & Luxury Product Ads
Who needs it? Car brands, luxury watch companies, real estate firms
Example: Mercedes-Benz cinematic car advertisements
Production Style: High-frame-rate, motion tracking, professional cinematography
2. Production Process & Workflow
📝 Pre-Production (Planning & Conceptualizing)
Client Briefing: Understanding goals, audience, and messaging
Scriptwriting & Storyboarding: Creative script development
Casting & Location Scouting: Hiring models, actors, or animation characters
Voiceover Selection: Choosing professional voice artists if required
🎬 Production (Filming & Animation)
Live-Action Filming: Professional camera work, lighting, and direction
VFX & Motion Graphics: Adding CGI, animations, and special effects
3D Product Rendering: Hyper-realistic animated product videos
🎞️ Post-Production (Editing & Delivery)
Video Editing: Professional cuts, transitions, and color grading
Sound Design & Music: Background scores and sound effects
Final Review & Delivery: Formats optimized for TV, social media, or websites
3. Tools & Software Needed
| Category | Software |
|---|---|
| Video Editing | Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve |
| Motion Graphics & VFX | Adobe After Effects, Nuke, Cinema 4D |
| 3D Animation & Rendering | Blender, Maya, 3ds Max |
| Audio Editing & Mixing | Audacity, Adobe Audition |
| Stock Footage & Music | Artgrid, Envato Elements, Epidemic Sound |
4. Target Clients & Industries
🎯 Who Needs Commercial Video Production?
1️⃣ Startups & Brands – Tech, beauty, fitness, fashion, FMCG
2️⃣ E-commerce Companies – Shopify sellers, Amazon brands
3️⃣ Corporate Clients – Businesses needing promotional & training videos
4️⃣ Ad Agencies – Agencies outsourcing video production
5️⃣ Real Estate & Automotive Companies – High-end cinematic ads
6️⃣ Restaurants & Food Brands – High-quality food cinematography
5. Marketing & Sales Strategy
🌐 Online Presence
Website & Portfolio: Showcase commercial video projects
YouTube Channel: Post ad samples, case studies, and testimonials
Social Media (Instagram, LinkedIn, TikTok): Share behind-the-scenes and client success stories
💰 Lead Generation
SEO-Optimized Blog: “Why Commercial Videos Boost Sales in 2025”
Google & YouTube Ads: Target businesses looking for ad production
Cold Outreach: Email marketing & LinkedIn messaging to potential clients
Freelance Platforms: Offer services on Fiverr, Upwork, and Freelancer
🎯 Pricing Strategy
Basic Social Media Ad (15-30 sec) – ₹10,000–₹50,000
Corporate Promo Video (1-3 min) – ₹50,000–₹2,00,000
High-End TV Commercial (30 sec – 1 min) – ₹3,00,000+ (depends on production quality)
6. Why Choose Rajlav Animation & VFX?
✅ High-End Cinematic Quality – Professional production, color grading, and VFX
✅ Custom 2D/3D Animation – Unique motion graphics and animated storytelling
✅ Fast Delivery & Scalability – Capability to handle bulk projects
✅ Targeted Ad Optimization – Creating videos designed for ROI-driven marketing
7. Next Steps – How to Start?
1️⃣ Define Your Commercial Video Niche – TV ads, social media, product promos, etc.
2️⃣ Build a Strong Portfolio – Create demo projects to showcase quality
3️⃣ Optimize Website & Social Media – Post content regularly to attract clients
4️⃣ Find & Pitch Clients – Use ads, email outreach, and networking
5️⃣ Scale & Expand – Offer retainer packages, upsell video marketing services
